Premium Puppy Food & Nutritional Needs


Puppies are typically weaned off their mother’s milk from around the age of eight weeks. Proper nutrition is required to achieve healthy growth, optimise immune function, and minimise the potential for obesity and diseases. It’s important to note that a puppy’s nutritional needs are a lot different from an adult dog.

When thinking about what type of food to buy for your puppy it's good to remember that a premium puppy food from will contain all your puppy's nutritional needs and will also set up a healthy foundation for your dog in later life.


Water is the most vital nutrient for all mammals and makes up 75% of the body mass at birth. It has a major role in the functions of the body including the transportation and delivery of nutrients, regulation of body temperature, and lubrication of joints, eyes, and inner ear. If a puppy does not receive enough water, then it will start to show signs of dehydration such as lethargy and dry skin.


One of the most important factors of a puppy’s diet is to ensure that there is a large number of calories that fits into a small stomach. It is advised that to feed puppies little of often which helps to fuel them until their next feed.


Protein provides amino acids which are the building blocks to growth. Puppies require significantly more protein than adult dogs and this is particularly important during the rapid growth phase up to 14 weeks of age. An insufficient supply of protein can lead to poor growth and development.


This is an important source of energy for fueling growth. It is estimated that fat has approximately twice as many calories per gram compared with protein or carbohydrates, making this an ideal component of a puppy recipe.

Vitamins and Minerals

Puppies have specific vitamin and mineral requirements that differ from adult dogs. They require minerals that help develop healthy bones and teeth such as calcium and phosphorous, as well as zinc that play a role in skin health and protein metabolism.

Vet Approved Puppy Food

At WCF Select we are proud to offer three different brands of premium puppy food that are all veterinary approved. 

Naturally Devoted Puppy Food

Naturally Devoted Puppy Food is a premium recipe that contains only natural ingredients, free from artificial colours, flavours or preservatives.  It is naturally hypoallergenic, containing no wheat, wheat gluten, pork, beef, eggs, dairy, or soya, and is made with brown rice for easy digestion. Click here to buy

WCF Super Premium Puppy Food

WCF Super Premium Puppy Food is also hypoallergenic and contains high levels of protein with added minerals, Omega 3 & 6 essential fatty acids, along with zinc and biotin which help maintain healthy skin and coat. Click here to buy

WCF Lakeland Heritage Puppy Food

WCF Lakeland Heritage Puppy Food is grain-free (using sweet potato as the grain substitute) and contains 60% chicken, turkey, salmon with added Glucosamine, all of which will help give your puppy a healthy start in life. Click here to buy 

For more advice on feeding your puppy click here

WCF Pet Help & Advice