Join Us for a Pawsitively Perfect Pet Store Fun Day! 

We are hosting three more DOG-TASTIC charity celebrations at three more of our WCF Pet & Equestrian stores to mark the launch of our own brand dog food, The Lakes Collection. Dog owners can treat their four-legged friends to a range of dog-friendly experiences, including a doggie selfie stand, free goodie bags and an afternoon tea designed especially for dogs. There will also be double loyalty points on everything, triple points on WCF own brand products, and free nutritional advice as well as one-to-one sessions for solving common pet problems at our in-store events.

10am - 4pm, Saturday 28th October - WCF Carlisle

10am - 4pm, Saturday 28th October - WCF Claughton

10am - 4pm, Saturday 28th October - WCF Castle Douglas

Throughout the weekend, we will be raising money for Lake District Mountain Rescue Search Dogs, which trains, develops, and deploys dogs to search for missing people on the Lake District fells. Individual stores will also be raising money for their own chosen charity of the year.

Our celebration weekend marks the launch of our premium brand dry dog food, The Lakes Collection, which has been inspired by our long-standing Cumbrian heritage and connection with the Lake District. Jade Earley, General Manager of WCF Pet & Equestrian, said: "We've got some really exciting activities planned and we can't wait to welcome customers through the doors at different stores each day. 

"Our team are all passionate about animals and will be on hand to share their knowledge and expert tips on pet care, as well as saying hello to owners and their dogs, who can enjoy the extra special treats we have especially for them. 

The events aim to celebrate everything we love about dogs, as well as marking WCF's intrinsic links with the Lake District and Cumbria, which were established more than 100 years ago when the company was founded in the country. 

By supporting Lake District Mountain Rescue Search Dogs, we are able to give something back in recognition of the brilliant work they do."

The events will also feature pop-up shops from local artists and makers, with each store showcasing different businesses. There will be a free prize draw to win WCF vouchers and competitions, including the opportunity to become WCF's next Top Canine Model, with any dog who has their photo taken at the in-store selfie stand having the chance to star in a social media campaign for the pet stores. 

Our dog-friendly afternoon tea will include doggie ice cream and Pawsecco among other treats. Our new premium Lakes Collection range includes four products: Lakes Legacy, Lakes Heritage, Lakes Established and Lakes Pioneer. Manufactured in the UK from responsibly sourced ingredients, it is high in quality protein and contains naturally sourced vitamins and minerals with no artificial ingredients, it is high in quality protein and contains naturally sourced vitamins and minerals with no artificial colours or preservatives, The rage has been specifically designed to suit different nutritional needs, with staff on hand to offer advice on the best product for your pet. 

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