Our Story

WCF was established over 120 years ago as an agricultural co-operative by a group of farmers close to the natural beauty of the Lake District and whilst the business has grown and diversified over the years the rural Cumbrian countryside remains our home. Today WCF is a thriving group of businesses operating within a range of sectors across the UK with a passionate group of employee owners at its heart.

Proud of Our Products

Our own brand products are made right here in the UK, contain only quality ingredients, and sell through our stores to thousands of loyal customers. Our Lakes Collection range was developed and designed by an internal team who were passionate about bringing great quality dog feed to our customers.

In our stores we also stock an extensive range of branded products aimed at satisfying the requirements of those who live in a rural community or aspire to a country way of life.

Our People

At WCF Pet & Equestrian we believe life is better with animals, and we want to make our animal friends as happy as they make us. We welcome dogs into our stores and our workplaces.

The WCF team are passionate about all pets and have used their nutritional expertise to bring you an exclusive selection of high-quality, complete dog and cat food. They strive to provide your pets with a product that they not only love, but that helps to provide them with a healthy, balanced diet.

The vast majority of our team are animal owners and countryside lovers, and together, we are here to support you and your pets in our stores and our website. Many of our own brand products are tested and used by our team so we are confident they deliver the desired benefits.

WCF is partly owned by its employees and each member of our team has an individual financial and emotional investment in the WCF legacy and our continued success. We work together as a family, with a strong set of shared values, to support our customers and each other. Our teams are empowered with the freedom to make a meaningful difference to our performance by using their Employee Voice to improve our workplace and be curious and innovative in what they do. Our teams have a shared sense of purpose and share financially in our success through our annual Employee Ownership Dividend and the issue of free shares. This creates a lasting bond with the company.

We foster a culture of continuous learning to invest in the continued growth of new talent and personal development, as well as providing our teams with new roles and opportunities. Together we build high levels of personal connection to both our products and to our customers.

If this sounds like you, and you have a desire to deliver the best customer experience, why not visit our Vacancies page. We are always growing and looking for the right people who share our values.

Our Website

Many of our customers started using our own brand Lake Collection dog food whilst on holiday in the beautiful rural locations surrounding our stores. At their request, we have developed the WCF Pet & Equestrian website to enable all of our customers to now shop online and have your Dog and Cat food delivered direct to your door.

Whether you live local to our stores, or at the other end of the country, we deliver throughout the UK meaning that your pets can enjoy our own brand products wherever you live. We also offer a range of Guides to help you choose the right food for your pet, and regularly post advice on keeping your pets fit, healthy and safe.

Our Stores

We have eight WCF Pet & Equestrian Stores across the North West of England and Southern Scotland managed by a team of employee owners.

Each of our stores stocks an extensive range of branded and own branded feed, equipment, animal healthcare, clothing, toys and accessories. Whether you own one dog or a flock of hens, enjoy watching the wild birds feeding through the window or galloping your horse across the fells, you can find what you’re looking for at one of our stores.

We are extremely proud of our business and believe that within our stores we offer a unique, relaxed shopping experience with a personalised welcome and expert advice always available but never imposed. Every store has a friendly and knowledgeable team who are passionate about animals and their wellbeing. They are ready to help with all your questions and animal needs. Pets are welcome in all our stores too.

Find your nearest shop at our Store Locator page.

Our Food

At WCF Pet & Equestrian, we strive to provide your pets with a product that they not only love, but that helps to provide them with a healthy, balanced diet. Our range of complete dog food and high protein cat food has been formulated by our employee owners to offer you high quality ingredients, combined with a selection of great tasting flavours.

Our range includes our premium high-protein Lakes Legacy dog food; the high-quality, grain-free, Lakes Heritage; our veterinary-approved, sensitive, Lakes Pioneer; our Lakes Established, all-natural, hypoallergenic per food; our balanced Super Premium cat food; and our nutritious Wild Bird FoodChicken Feed, and Duck Food

We hope you and your pets love them as much as we do. Many of our own teams wouldn’t use anything other than our own food for their own animals and are some of our best advocates for the feed.

Our Communities

Our location at the heart of rural Cumbria is very special to us and we are delighted to be able to provide local people with diverse and interesting roles in WCF. We regularly support the Cumbrian community through partnerships with local charities such as the Cumbria Community Foundation and Cumbria Wildlife Trust. Our individual stores each have a nominated charity each year which we support with both cash and product donations. We also support many of the local country and agricultural shows with sponsorship and prizes. Within the business we encourage our teams to take part in volunteering and fund-raising by matching what they raise with a donation of our own.

Find Out More

To listen to our team talking about what it’s like to work for WCF Pet and Equestrian take a look at our video HERE.

If you want to know more about our vision, mission, purpose and values visit WCF to learn more.   

If you are interested in joining our family, please check our current vacancies. For WCF vacancies please visit our website